Are users at the heart of your digital marketing?
Gone are the days of the passive consumer—we’re now in the age of the engaged audience. The 2016 consumer is no longer limited by a small selection of media channels. Instead, they are overwhelmed by the amount of options out there, and nearly all of the media is available on demand. In this new, user-centric world, digital marketers will make their mark by translating business goals into valuable experiences that appeal to consumers.Article Source