Industry News

Apple, Facebook, and the Privacy Tug-o-war

As Apple looks ahead to releasing its App Tracking Transparency (ATT) feature, Facebook expresses concern about ad revenue. Both companies have their reasons (and their supporters), and ultimately the Apple consumer gets to choose their privacy settings. However, this new release raises the question (again) about data collection and personal privacy. Facebook has done a poor job of assuring users that their personal information remains private and unidentifiable. Businesses and marketing agencies use the anonymous data to target personalized marketing messages. Apple believes personal privacy to be a basic human right. If that were true, though, why do phone settings default to sharing data? How are app developers adjusting to Appleā€™s pending ATT release given the symbiotic nature of the relationship? Learn more in this article on 9to5mac.

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