Warren Douglas Brings Consumers Into the Brand Dialogue
(Fort Worth, TX) – For Immediate Release – Warren Douglas Creative Brand Marketing, a rising industry expert on marketing premium brands, has announced the launch of their exclusive Premium Brand PanelSM.
Eighteen months in the making, this new tool will bring consumers directly into industry dialogue by using carefully screened groups of highly qualified participants to understand buyer mindsets on premium brands across multiple categories. Through regular access to objective customer insight, this panel will provide the agency and its client companies with new perspectives on brand image, value and quality; personal revelations about customer brand habits, beliefs and loyalties; and competitive knowledge for formulating engaging next steps.
“We didn’t see anyone else out there doing this kind of research,” said Doug Briley, principal for Warren Douglas. “By studying the mindsets among consumers that purchase premium brands across different categories, we can help our clients have a closer, ongoing pulse of what these consumers really believe about the categories in which these brands compete.”
“Although in its initial phases it won’t be a tool around which to single-handedly build a multi-million dollar campaign, it is of benefit to us and our clients to better understand the evolving customer segments, language and insight that are germane to how brands should be perceived to command a premium price.”
Categories being discussed in April and May include grocery, energy/utilities and home remodeling/furnishings. For panel updates, please visit Warren Douglas’ blog at PremiumChatter.com. For additional information, see PremiumBrandPanel.com.
About Warren Douglas
An independent, full-service advertising and marketing agency with more than a decade of experience, Warren Douglas specializes in branding and marketing premium products and services. Agency clients include regional, national and international brands in a variety of industries, ranging from Exxon Mobil to Mrs Baird’s Bakeries. Visit warrendouglas.com to learn more.
