services
Traditional and Emerging Media
All media plans are not created equal. At Warren Douglas, our experienced media planners and buyers utilize non-traditional planning tools and other advanced resources to ensure you receive a hard-working, comprehensive media plan that successfully achieves your media goals and objectives.
In the buying phase, we apply a unique approach that incorporates the right media mix, making sure we maximize your media dollars. The result is a well-researched, cost-effictive media buy featuring innovative ways to reach your target audience and increase your brand’s visibility.
- National & local broadcast
- Out-of-home
- Paid digital display
strategic plan development
- Consumer & market research
- Competitive analysis
- Geographic considerations
- Delivery projections
- Cost analysis
- Creative considerations
media buy execution
- Rate negotiations
- Premium positioning
- Promotional development
- Sponsorship opportunities
- Placement, maintenance & follow-up
tracking & reporting
- Post-buy analysis
- In-campaign digital optimization
- Invoice reconciliation





















