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Traditional and Emerging Media

All media plans are not created equal. At Warren Douglas, our experienced media planners and buyers utilize non-traditional planning tools and other advanced resources to ensure you receive a hard-working, comprehensive media plan that successfully achieves your media goals and objectives.

In the buying phase, we apply a unique approach that incorporates the right media mix, making sure we maximize your media dollars. The result is a well-researched, cost-effictive media buy featuring innovative ways to reach your target audience and increase your brand’s visibility.

  • National & local broadcast
  • Print
  • Out-of-home
  • Paid digital display

strategic plan development

  • Consumer & market research
  • Competitive analysis
  • Geographic considerations
  • Delivery projections
  • Cost analysis
  • Creative considerations

media buy execution

  • Rate negotiations
  • Premium positioning
  • Promotional development
  • Sponsorship opportunities
  • Placement, maintenance & follow-up

tracking & reporting

  • Post-buy analysis
  • In-campaign digital optimization
  • Invoice reconciliation
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