services
“Just take the ideas and execute…and don’t screw up.” Sometimes these are our orders. We know that a key factor in helping premium brands thrive is speed to market. When it comes to fast, flawless implementation, Warren Douglas is hard to beat; our model makes turnkey execution possible, and efficient.
Retail Promotions
Warren Douglas has a staff of retail industry veterans ready to develop big promotional ideas that will engage consumers with your brand in relevant new ways. Smart, strategic promotions will not only deliver incremental traffic and sales, but will also drive increased brand awareness resulting in the publicity and the viral effects promotions can have. A successful promotion gives consumers the positive perception that your brand is vibrant, exciting, and thriving—plus, it builds customer loyalty.
So, if you need a simple scratch & win, a youth-driven text-to-win mobile program, a national foodie-targeted video recipe contest, the ultimate dream home-remodel sweepstakes, or any other breakthrough promotional idea, Warren Douglas is the agency to call.
Grassroots Marketing
Grassroots marketing affords prospects the rare opportunity to physically interact with your brand. Whether activating customers at malls, parks, sporting events, or on the street, Warren Douglas knows how to reach your customers in the places they’ll be most receptive to your brand message. The exciting part is that grassroots efforts are often the tipping point to make customers take action, even after experiencing impressions delivered by other channels.
When consumers interact with your brand via other human beings, they understand the humanity of your brand—how it’s relevant to their individual lives. While it’s not the most cost-effective approach to reaching millions, it does make a deep, memorable impression on those it touches, which can have a viral effect in today’s social media environment. When launched strategically, grassroots marketing creates a buzz that generates interest from PR, which can deliver the volume of brand impressions sought by other paid media.
Continuity Programs
Supplying your target audience with authoritative information about your industry can be a daunting, time-consuming task. Warren Douglas can position you as an expert in your industry, creating original content that can be “pushed” to your customers and prospects through the channel of their choice (see wd interactive’s Digital Marketing & Promotion). E-blasts, blogs, podcasts, and even direct mail deliver this branded messaging in ways that build your brand’s credibility.
Customer-level Data
Customer-level data provides tremendous direction for marketing opportunity, and it is often the starting point of our analytics and strategy. We can help you access this kind of data—even if it means creating the infrastructure to capture it. Maybe you already gather this data and don’t have the resources to capitalize on it. In either case, we can use your customers’ activity to help your brand move forward.
