premium brand test « Warren Douglas

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1. Where does your brand's pricing fall within its category?

2. At the point of sale, how often do customers actually pay more for your brand than other brands within its category?

3. Do consumers perceive your brand as completely unique, with little or no competition within its category?

4. Among customers who purchase your brand, is there a strong following of loyalists who are glad to pay more for your brand vs. the competition?

5. Does your brand have superior features or attributes compared to its competitors?

6. Is your brand perceived as a luxury item or service?

7. How well are your brand's features and attributes known by most potential customers?

8. Is your brand difficult to understand, and even more difficult to explain or sell?

9. How often does your brand have to market itself for your customers to stay engaged and maintain a desireable purchase pattern?

10. Is your brand a seasonal offering only, with just one or two main selling times per year?

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