Out! Pet Products Goes From Four Legs to Four Wheels with Help from Warren Douglas Marketing Campaign

(Fort Worth, Texas) – Warren Douglas Creative Brand Marketing has the pole position for their pet care client, OUT! International, Inc., with their Run with the Top Dog campaign in the NASCAR™ Nationwide Racing Series.
Designed to fuel driver Trevor Bayne and the OUT! Pet Care No. 99 car that recently placed third in the NASCAR Nationwide Racing Series in St. Louis, Mo., the sponsorship campaign puts OUT! Pet Care’s four-legged solutions on the fast track.

“It all began when Aaron Fisher, OUT! Brand Manager, came to us with the idea to connect OUT! with NASCAR,” said Steve Hanthorn, Vice President/Creative Director at Warren Douglas, a Fort Worth, Texas-based full-service advertising and marketing agency. “NASCAR continues to grow in popularity, and to us, that sounded like a great fit for this growing company.”

Run with the Top Dog is an online promotion where people can enter their dog’s picture to “ride along” with Trevor. Each week one “Top Dog” is selected, and his or her photo will be featured on Trevor’s No. 99 car in an upcoming NASCAR Nationwide Series Race. Entries can be submitted, viewed, and voted for at www.topdogoftherace.com.

Warren Douglas has designed the entire promotion, from the contest messaging, race team, websites, product point of sale materials, advertising, and all related collateral since beginning the campaign.

On November 10, 2010, the promotion runs full circle when the series will be at the Texas Motor Speedway, right smack dab in the middle of Warren Douglas territory.

Since Trevor Bayne’s fifth birthday, this young driver has earned an incredible 22 championships—from go-carts to Legacy cars to NASCAR. At the ripe old age of 15, Trevor was the youngest in series history to earn top rookie honors in the USAR Hooters Pro Cup Series Southern Division. Two years ago, Bayne’s career shifted into high gear when Dale Earnhardt Inc. signed the youngster to its driver development program. Early 2009 took the young driver to the Bristol Motor Speedway in Tennessee where he made his NASCAR Nationwide Series (NNS) debut driving Jimmy Means’ No. 52 entry. Now Trevor is gaining speed in the NNS 2010 at the wheel of his No. 99 Toyota-sponsored OUT! Pet Care car, made even more memorable by the creativity of Warren Douglas.

Dallas-based OUT! International, Inc. was started to fill a need for pet owners to have a helpful way to clean up after and train pets continently and practically. Because everyday household cleaners are not formulated to clean pet messes, specially formulated OUT! cleaning products are designed to take care of the unique needs of pet accidents, indoors and out. They are on the web at www.outpetcare.com.

An independent, full-service advertising and marketing agency with more than a decade of experience with Fortune 500 companies in many industries, Warren Douglas Creative Brand Marketing specializes in branding and marketing premium products and services. Agency clients include regional, national and international brands in a variety of industries, including TXU Energy, ExxonMobil, Trend Micro, and Essilor of America. The company is based in Fort Worth, Texas.