To ensure a successful relationship and marketing effort, a thorough understanding of the brand and its environment is imperative. During this initial kick-off and discovery phase, our team does a deep dive into your brand, its industry, consumers and business environment, to establish a baseline of basic truths and sometimes hard realities for both the brand and its category.
Using the WD Premium Brand Index, as well as discoveries from the exploration phase, we begin developing the brand strategy. The output is a formal brand platform that defines the personality, values, benefits, attributes and positioning of your brand.
Building on the brand platform, WD creates the proprietary look and message for your brand. Generally, several creative directions will be proposed and concept research may follow. A brand experience and story is created that is unique to you and resonates with your target consumers.
The brand experience comes to life through a unified, multi-channel campaign, placing your brand front and center in the minds of your consumers.
Calling upon the foundational work carried out before creative was started, we go back to the metrics established in the discovery phase, measuring our effectiveness against the brand's.