Industry News

Snapchat Is Dominating the Cannes Skyline With a Ferris Wheel at the Festival’s Entrance

Snapchat has gone large for Cannes with a carnival-sized Ferris wheel, that’s already the talk of the town. According to Adweek, strategically positioned QR code-like Snapcodes unlock a festival-themed lens that overlays a pair of sunglasses and the word “Cannes” within the Snapchat app. Read the full article here

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